ABOUT JOHN R. BELL
John Bell is a retired consumer packaged goods CEO and global strategy consultant to some of the world's most respected blue-chip organizations. A prolific writer, John's musings on strategy, leadership, and branding have appeared in various marketing journals and publications such as Fortune and Forbes. He is also the author of The Circumstantial Enemy, a historical fiction novel set between 1941 and 1953. John has served as a director of several private, public, and not-for-profit organizations.
Do Less Better has its roots in John Bell’s early career. At that time, John and a young leadership team faced the daunting task of resurrecting a company with a broad product range and buckets of red ink. That team took a step few leaders do, setting aside their own egos and trimming the company down to a shadow of its former self. The business that remained grew rapidly because they concentrated on running it, and nothing else. The lesson-learned served him well throughout his career as a CEO and then consultant: smart sacrifice is the surprising secret to success.